BCE is a multi-layered motorcycle experience where guests don't simply visit Morocco, they ride it, explore it, connect with it and become part of its story.

Most experiences let you see Morocco.

BCE lets you experience it from every angle.

Baraka Custom Experience started with a simple question.

What if the motorcycle wasn't just a way to get around, but part of the experience..,and a different way to explore Marrakech?

That question became BCE.

Founded by industrial artist and custom motorcycle builder Mouad El Baraka, BCE brings together custom motorcycles, craftsmanship and Moroccan culture to create experiences built around the ride, not just the destination.

Instead of building a standard rental fleet, BCE chose the Super Cub C90, a motorcycle that has been part of Marrakech's identity for generations, and reimagined it into a machine designed specifically for the city and its surroundings. Adapted to the roads, landscapes and rhythm of the region, every motorcycle becomes part of the experience, not just the transportation.

BCE isn't about riding from one tourist attraction to another.

It's about discovering Marrakech through a different lens. A slower pace. Hidden roads. Everyday Marrakchi life. Local artisans. Workshops. Landscapes beyond the city. Moments that can't be planned.

The motorcycle is the common thread that brings these experiences together.

As the collection grows, so does the experience. New motorcycles, new routes and new collaborations continue to shape what BCE becomes.

Built for Marrakech. Designed for the Experience.

Every BCE motorcycle starts with a clear purpose: to belong in Marrakech before anywhere else.

Compact, lightweight and simple by design, the collection is engineered for the city's narrow streets, the surrounding landscapes and the changing terrain beyond. The goal was never to build the fastest or most powerful motorcycles, but the right motorcycles for this experience.

Imagined, engineered and built in-house, every machine becomes part of a growing collection where functionality, craftsmanship and Moroccan identity come together.

Experiences & Services

• Private and small-group motorcycle experiences
• Half-day and full-day rides
• Custom routes and private bookings
• Creative productions, events and collaborations
• Motorcycle rental for selected productions and special projects

Our Philosophy

BCE was created around one simple belief:

A motorcycle should be more than a way to move from one place to another.

It should connect people with places, culture and craftsmanship in a way that no other form of travel can.

Every ride is designed to bring together the best of multiple experiences : motorcycling, exploration, local culture, craftsmanship and meaningful encounters, into one journey.

Every motorcycle is part of the experience