THE CREATOR
MOUAD
EL BARAKA
I don't see motorcycles as products or simply a way to get from one place to another.
I see them as a medium to shape movement, create experiences and tell stories.
As an industrial artist and custom motorcycle builder based in Marrakech, my work brings together engineering, fabrication, mechanics and design. Every project begins with a question:
How can it be simpler? More purposeful? Better suited to the people, the place and the experience it belongs to?
I don't separate function from design. Every cut, every weld and every modification exists for a reason. Nothing is added without purpose.
What I build isn't meant to sit in a showroom.
It's meant to be used elegantly.
INDUSTRIAL ART THROUGH MOTORCYCLES
In Marrakech, wheels never stop turning.
Scooters weave through traffic. Carts cross the medina. Taxis circle the boulevards. Movement isn't background noise, it's part of the city's identity. For many, it's a way of life. For others, it's survival.
Most people simply ride that rhythm.
I chose to redesign and engineer it.
The Honda Super Cub C90 has been part of everyday Moroccan life for generations. Instead of replacing it with something off the shelf, I chose to preserve its legacy while reimagining it into a motorcycle that belongs to Marrakech.
Inspired by the Seven Saints of Marrakech, every motorcycle carries its own identity, reflecting the city's history, culture and craftsmanship.
Compact. Lightweight. Purpose-built for the city's streets, the surrounding landscapes and the rhythm of everyday life.
Together, they form the collection that became the foundation of BCE.
The goal isn't to build custom motorcycles for the sake of being different.
It's to build the right motorcycle for this place.
WHY I CREATED BCE
For years, I built motorcycles because I enjoyed working with my hands, creating and solving problems.
Over time, my passion for craftsmanship, Moroccan culture and Marrakech's heritage led me to ask a different question:
What if the motorcycle wasn't just transportation, but part of the experience itself?
That question became Baraka Custom Experience.
BCE brings together everything that inspires my work, motorcycles, craftsmanship, Moroccan culture, adrenaline and human connection, into one experience.
Instead of simply showing people Marrakech, I wanted them to experience it differently.
Not through traditional tourism.
But from the seat of a machine built specifically for the journey.